SOCIAL MEDIA PROMOTION
WEBSITE CONTENT AND SEO
INFOGRAPHICS AND MORE...
Publicity 14 provides a wide range of B2B PR and marketing communications services for the building sector and other technical industries.
In a nutshell, our goal is to increase your visibility, popularity and, ultimately, your sales. We will support your business in whatever way we can to help you thrive and be successful.
Using our extensive industry experience, we'll help you map out the best strategic approach to your project and bring this to life through our strong writing ability, creativity and a promise to do what we say we’ll do.
Publicity 14 is a technical PR consultancy which helps businesses communicate with their markets in a professional and effective way. We do this through a mix of press releases, articles, email marketing, blogs, social media posts, website content, award entries, creative graphics and copywriting for all kinds of marketing collateral from leaflets and brochures to whitepapers and datasheets. And we'll also help you with your technical events, including advice on event themes, shaping up the content for presentations, writing speeches and promoting the event to your target customers and managing it on the day.
The company is headed by Alan Markham, a trade and technical PR specialist with around two decades' experience in PR and marketing communications for a range of markets. He is part of a knowledgeable, responsive team who provide creative, strategic, campaign management and administrative resources to clients in whatever capacity they required.
The team’s experience includes representing leading industry players in their respective fields, including a top UK PVC-U window and door system maker, glass processers, housebuilders and low energy building system providers. Beyond the building industry, Publicity 14’s team has also worked with clients working in the food processing, packaging, training and management consultancy, engineering, defence and aerospace, and marine and offshore sectors.
More recently Alan has been involved in assignments with global technology businesses, including those in the rapidly growing smart buildings arena.
The role of the press release has changed somewhat in the digital age and now represents an effective content-creation option as well as communicating with the media. Publicity 14 will do everything required to help formulate the story angle, draft the press release, liaise with any third parties for approval and distribute to your target media - print, broadcast and online channels.
Publicity 14 will handle the complete feature article development cycle. It starts with agreeing the topic/angle, followed by a synopsis and then a discussion with your target media outlet to agree placement of the article. We will then draft the article (feature articles are usually between 600 to 2000 words) and managing the approvals process to ensure the article is delivered to the editor within deadline.
Industry awards are excellent for putting businesses into the spotlight, whether you are shortlisted or win on the awards night. Publicity 14 will help you make the strongest case for why your company should win an award against the entry criteria, and work with you to ensure your visit or presentation to the judging panels is slick and professional. We have an excellent track record of securing awards for clients and we can do the same for you!
Social media channels have become integral to any communications programme, whether you choose to use some or all of them. Twitter and LinkedIn are generally the channels of choice for B2B businesses, but we will also help you with Facebook, YouTube and others should you seek to utilise those channels. We will advise on the best social media channels to use, draft and schedule engaging tweets, LinkedIn posts and more. Plus, we help with ongoing monitoring of social media channels and follower list development to help you create the most professional, interesting social presence.
Publicity 14 will help you reach customers' inboxes in a professional, effective way through email marketing. We providing a complete direct email production service to clients, from coming up with creative designs and building HTML templates, to writing the content, producing the email, testing, sending and reporting back on openings, click-throughs, bounces, etc. We'll advise on how the email should shape up, whether that's a newsletter format, an overtly promotional email or a mix.
Publicity 14 will ensure your website is in tip-top shape with great text content, fully optimised for SEO, to engage site visitors and help you generate more leads. It’s a complete website writing service for sites large and small, designed to give the best possible online presence for the budget available. SEO is no longer the mysterious world some would have us believe in years gone by - fundamentally it is about getting the right content on your site, setting up things in the right way behind the scenes and ensuring the site functions well. That's what we help clients do.
Seminars, webinars and open days are an excellent way to engage with the market and, for many clients, represent one of the most powerful activities in their marketing programme. Publicity 14 will help you conceive the event, coming up with an impactful event idea/theme and bringing that to fruition. We will help with developing the event proposition, invitation and promotional materials, lining up speakers and helping them with their PowerPoint decks and speeches and managing the event on the day.
It is really important that we take a step back at regular intervals to ensure the PR and marketing communications programme is aligned with business objectives. Publicity 14 is ideally placed to provide fresh thinking on how you can market your company more effectively, with the expertise and sector experience required to advise you on what the best marketing communications approach could be to meet your business goals. We can facilitate brainstorm sessions during which we can map out ideas and develop an initial plan that forms the launch-pad for your revitalised communications campaign.
Publicity 14 will also help you find the right visual images to present your company. We can source stock photos, liaise with third parties for images or commission new photography using a network of professional photographers at competitive rates. Infographics, illustrations and more can also be developed to help you get your message across.
There’s plenty of talk currently about the impact that the GDPR (General Data Protection Regulation) will have in 2018 in respect of email marketing. But what about the huge opportunity for advertising and PR?
Speaking with B2B publishers on a regular basis, it seems that many PR agencies and their clients continue to fight the concept of paying any sort of fee for coverage in magazines, on websites and in e-newsletters.
The RCI 2017 National Roofing, Cladding & Insulation Show, organised by @rcimag, provided a superb showcase for an industry that continues to innovate, change and deliver high performance solutions.
Sustainability and all things ‘eco’ are all too often tainted with a feeling of it being just ‘good PR’ but lacking substance or commercially not viable. Is the car industry changing this?
To find out more about how Publicity 14 could help your business, please either complete the contact form, send an email or give us a call.
Publicity 14 Ltd.
The Moat House,
133 Newport Road,