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PR nightmare survivors

PR nightmare survivors


An excellent article on the BBC News website today asks “What does it take to destroy a company’s brand name?” The answer is probably ‘it depends’ – some firms have been extremely resilient and bounced back from a PR disaster – VW for example. Others have not fared so well – most notably the case of former high street jewellers Ratners, as the article covers. It’s well worth a read here. www.bbc.co.uk/news/business-39810979

JUNE 2017